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art direction & product design work

Hi, Thanks for stopping by! My name is Ivan. I am a Croatian-born & New York-based freelance art director. I hold an AAS in Communication Design and BFA in Advertising Design (Creative Technologies minor) from the School of Art&Design at FIT. With a sharp eye for detail and a clean aesthetic, I deliver top-level graphic solutions in form of digital/web design, UX/UI, and branding&identity. For more information on my work experience, please download and review my Resume below. Email: ivanhabalic@gmail.com Phone: 917.385.0301 Download Resume

One-Press Tremfya had just launched a new self-injector, One-Press. In order to promote its human-friendly design, to educate and demonstrate the ease of use, we’ve created an interactive mobile experience with augmented reality (AR) feature. One can see it by pointing their smartphone camera to the QR code found on the cards/leaflets in their doctor’s office, or on Tremfya’s website. Agency McCann Health New York Role Art Direction Design Year 2019 Previous Next

Sidney Garber New York’s fine jeweler Sidney Garber approached us with the task of elevating their brand’s digital presence. We designed and developed the SG website and kicked off their social media campaigns. Agency Black&Black Creative Role Art Direction Design Year 2016/2017 Previous Next

Mellen Mellen, a New York’s family-owned diamond business, needed a website to showcase their precious gem collection and their manufacturing magic. Agency Black&Black Creative Role Art Direction Design Year 2016 Previous Next

Tremfya With the launch of the new indication (PsA), Tremfya needed a website redesign. The new look was to visually connect the two indications (PSO & PsA), while still successfully differentiating them. We opted for a campaign-light, streamlined content for both indications, and ensuring intuitive, hassle-free usability. Agency McCann Health New York Role Art Direction Design Year 2019/2020 Previous Next

PAC Method PAC Method, a tech start-up, provides specialized software solutions in protecting individual and corporate intellectual property. I created its brand identity and designed the website. Role Art Direction Design Year 2016 Previous Next

Logos Designed for a health & physio practice in Germany Designed for a PVC doors&windows company in Croatia. Designed for a tech startup. Designed for a Croatian jazz duet. Designed for an interior design consulting firm in Singapore. Designed for a healthcare program. Designed for a fine jewelry brand in New York. Designed for a fashion/tech startup in London. Previous Next

Simponi Aria Simponi Aria, a prescription drug that treats RA, PsA, and AS, launched a new campaign and wanted a website facelift with it. We stremalined the content, simplified the UX, and redesigned the experience. Agency McCann Health New York Role Art Direction Design Year 2019 Previous Next

Contact Den info@mysite.com 123-456-7890 New York info@mysite.com 123-456-7890 500 Terry Francine St. San Francisco, CA 94158 London info@mysite.com 123-456-7890 500 Terry Francine St. San Francisco, CA 94158 San Francisco info@mysite.com 123-456-7890 500 Terry Francine St. San Francisco, CA 94158

Stelara Stelara’s successful GI department was FDA-approved and about to launch the new indication, for ulcerative colitis (UC). With that, we were tasked to rethink and redesign the website for the UC and the Crohn’s disease (CD) indication. Both websites/indications follow the modular design system, differentiated by primary brand colors; the CD is presented in Stelara purple, while the UC appears in Stelara blue. Agency McCann Health New York Role Art Direction Design Year 2018/2019 Previous Next